Here is a sample of questions that 360 WEB DESIGNS may ask when reviewing your brand. Your business identity should reflect the company values from top to bottom; from text content to social media hashtags. Taking the time to really dig down deep and pull out the core philosophy will reveal valuable information for forming a company mission statement.

1. Why are you creating/changing your business name?
2. What words do you best associated with what you want your business services to be five years down the road?
3. Make a strong list of 5-7 adjectives that describe how you want customers to view your company. For example, Apple wanted to come brand a different message than their competitors IBM and NEC, and by using the name Apple, they projected warm and approachable.
4. What are your favorite 3 colors? Be specific and show examples so we can see the level of saturation and the hue.
5. Show us 3 logos that you think the colors relate well for your business and tell us why you connect with each one.

This is just a start. Interpreting the answers to this sample questionnaire is key to opening the door to cohesive business identity and branding your business.

360 WEB DESIGNS offers Brand Identity Review and Logo Design Packages. Don’t hesitate to contact us with questions or information about your company needs. We are here to help!