Excellent web design can boost engagement and sales, so staying updated with modern web design trends is essential for creating refreshed and compelling websites in 2025.

What are this year’s top 10 web design trends, and how can they refresh your site? Let’s explore.

1. Custom Illustrations

Custom illustrations infuse your brand and website with personality and vibrancy. In 2025, web design will continue to take cues from print media and traditional art, embracing custom graphics over generic stock imagery. Unique illustrations allow your company’s identity to shine, pushing cookie-cutter visuals aside and setting a new standard for creative expression online.

Custom illustration supports the mental health brand’s personality

2. Interactive 3D Elements

Interactive 3D elements are reshaping web design by creating engaging, lifelike experiences, whether through product showcases on e-commerce platforms or 3D tours of homes on the market. This trend caters to people’s growing preference for highly realistic digital interactions. For example, we developed a 3D tour for florsheimhomes.com. By offering high-quality, multi-angle views and 3D models, they’re building trust while enhancing the user experience.

An interactive 3-D tour for a more informed home-buying process

3. Night Mode

Night mode designs are perfect for evening browsing, aligning with peak internet usage hours between 4 PM and 10 PM for most users worldwide. The shift toward darker themes reflects companies’ focus on catering to user preferences for comfort and control.

4. Negative Space

Creating a website with ample negative space means strategically balancing content with white areas to achieve a clean, uncluttered look. This minimalist approach gives text, images, and buttons the space they need, improving readability and drawing focus to key elements.

Giving plant products and their viewers some breathing room

5. Bold Modern Minimalism

Bold modern minimalism combines clean, uncluttered layouts with powerful typography to deliver sleek, striking designs. As users seek simplicity and efficiency, bold minimalism meets these needs without compromising creativity. With generous white space and sharp color accents, this style prioritizes clarity while maintaining a strong visual impact.

Bold typography and resounding pinks pair well with white space

6. Monochromatic Palettes

Monochromatic websites emerged as a standout trend in 2024 and are set to remain popular in 2025. This approach creates vivid designs, typically in concert with contrasting color accents that strategically draw users’ attention to key elements.

7. Gamified Design

Gamification integrates game-like features into your website to encourage engagement and extended visits while gathering valuable user information. Interactive elements, like quizzes or tools, enhance the visitor experience and boost engagement. For example, we added 10 interactive calculators to the Freedom Wealth IFS website. These calculators offer practical value to the company’s users and in turn, Freedom Wealth gains insights from the input data.

Other examples of interactive marketing include:

• Assessments like quizzes

• Polls and surveys

• Contests

8. Data Visualization

Engagingly presenting data can be challenging, but it’s worth the effort. Data visualization leverages our natural preference for visuals while effectively delivering key messages. By transforming complex information into compelling visuals, such as infographics and graphs, you can capture your audience’s attention and encourage them to explore your brand further.

In the example above, our client Alcohol Justice decided to increase the impact of their data by integrating interactive, informational maps about State Alcohol-Related Bills. Their constituents utilize this map to track alcohol bills in their state governments.

9. Text-only Hero Images

Newspapers place their most important content “above the fold” to grab attention, and websites do the same with the “hero section” at the top of the page. A growing trend is replacing traditional hero background images with bold, eye-catching typography to stand out in today’s crowded digital landscape. A unique, striking font can instantly capture a visitor’s attention and make a lasting impression.

Straight to the point hero design for a finance industry website

10. Organic Design

Organically designed websites embrace a mix of authenticity, creativity, and curated imperfection. They incorporate layered elements like scanned textures, washi tape-style banners, stickers, doodles, and asymmetrical layouts that create a unique, personal touch. This trend appeals to brands with a DIY, handcrafted, or mood board-inspired aesthetic. It stands in contrast to minimalist, highly polished designs, offering a more playful and artistic alternative.

Organic lines and playful shapes for our client, Building Connections Behavioral Health, Inc: 

Final Thoughts

As web design evolves, staying ahead of the latest trends is key to creating engaging and effective online experiences. Whether embracing bold typography, interactive 3D elements, or organic designs, incorporating these trends can help your website stand out and connect with your audience in new and exciting ways.

Need help bringing your website up to speed?
Contact us to create a modern, trend-forward design that fits your brand.