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Phone: (925) 989-7737
Alcohol Justice is a leading advocacy organization dedicated to preventing alcohol misuse and its associated harms. By addressing the practices of the alcohol industry, advocating for evidence-based policies, and organizing coalitions of youth, adults, and community leaders, Alcohol Justice works to create safer, healthier communities.
Our designers, programmers, and managers teamed with Alcohol Justice to give their information-driven website a modern makeover and an improved user experience on both the constituent side and the owner side. Our team’s strategy started with a Content Management System (CMS) migration from Joomla to WordPress.
We enhanced the color palette inspired by their original set of red and purple and began organizing a highly content-driven website that’s engaging and navigable. Our team developed a dynamic, visually striking website designed to educate, engage, and activate its diverse audience, including policymakers, media professionals, and committed activists.
Contemporary, Engaging & Responsive
The site employs bold, bright colors and a six-panel scroll-down layout, starting with a full-panel photo for an impactful introduction. Each panel balances visuals and text uniquely, ensuring key information is digestible and compelling.
Special features include an interactive tax calculator and a Spanish language version accessible with a single click, enhancing accessibility and functionality. The final panel emphasizes engagement with contact information, social links, and an expanded navigation menu to keep visitors connected and informed.
The redesigned website organizes content more effectively, driving contributions and empowering Alcohol Justice to mobilize its audience in the fight for meaningful change.