Full branding and merchandise design for a tutoring company requires a thoughtful approach to create a cohesive and impactful identity. AFD developed a comprehensive brand that reflects the company’s commitment to education and success. From the logo to color schemes and typography, every element was carefully chosen to appeal to both students and parents, conveying trust, professionalism, and encouragement. In addition, merchandise such as pennants, embroidered and uniforms, t-shirts, and pens were designed to reinforce brand recognition and foster a sense of community among students. This complete branding package not only elevates the company’s image but also strengthens its presence in a competitive market.