The City of Alameda Marketing Campaign offers numerous programs to support veterans and low-income residents, and creating the right visuals was essential to spreading the word. Annette Frei Design crafted logos, brochures, and fliers to help raise awareness throughout the city. The “Rise Up” campaign needed to be bright, uplifting, and welcoming to those seeking financial assistance, making the design approachable and encouraging. For “Operation Dignity,” the goal was to inform veterans and service members about new and existing programs, with a focus on clear communication and respect. Both designs played a vital role in ensuring these important resources reached the communities they were meant to help.