This advertising illustration movie poster, completed for a hardware distribution company, is a prime example of a large-scale marketing campaign designed to make a bold impact. Annette Frei Design created a visually dynamic poster that welcomes the new Southern California facility staff into the company by showing features of the flagship location and the journey to the new location. The cinematic style of the illustration draws attention, evoking both nostalgia and excitement about the ‘backstage’ theme, making the campaign memorable to the manufacturer client audience. Used in everything from print to digital marketing, the poster effectively communicates the company’s Grand Opening message and reinforces its commitment to expand, showing the power of creative advertising in driving brand awareness and the company’s culture.